Our Story

Have you ever wondered why some products stand out versus others? Or why it was created? By whom? How? We think about this a lot. But we didn't find a good in-depth catalog covering product history and success. So we created PROPS to tell the stories of product innovation through the lens of some of the greatest consumer products.

PROPS : Proper Recognition of Outstanding Products & Services.

MISSION

Our mission is to inspire learning and imagination for fans of great products and future generations of innovators. 

STORYTELLING

We achieve our mission by capturing and telling the stories of how some of the most amazing products were developed and came to fruition for its target customers. The lens focuses on the product, who it was for, what problem it was solving for customers, how it was developed, and the result for customers and the business. We provide enduring value by examining how great products were created with the hope of inspiring a new generation of curious minds to create future products people will find value in and love. 

PRODUCTS

Products selected for PROPS solved a customer problem or created a new opportunity for people that also captured their customers' hearts and minds.

ABOUT

PROPS was founded by Ford Davidson in Seattle, Washington, USA. A product innovator himself, Davidson has helped create products at Amazon (Alexa), Microsoft (smartphone operating system), HTC (smartphones), and founded start-up companies of his own. 

We are all creative. Find that strength in yourself to contribute to making our world better.

If you are interested in writing about consumer products, please contact hello@props-media.com